https://maddybaldwin.com MaddyBaldwin Thu, 08 Jun 2023 02:12:49 +0000 https://maddybaldwin.com en https://maddybaldwin.com/SeatGeek Thu, 08 Jun 2023 01:20:28 +0000 MaddyBaldwin https://maddybaldwin.com/SeatGeek SeatGeek takes care of the tickets so fans can fan. Usually, the star treatment is reserved for athletes and musicians, but without the fans the live shows and NFL Sundays would be meaningless. So in this campaign we’re elevating fans to heroic status, spotlighting their heroic acts of fanhood and dedication that make the world of live sports and concerts so fulfilling.Round 2&nbsp; Omid Amidi, ECD Maddy Baldwin, ACD Copy Juan Aguilar, ACD Art Will Herrick, Producer Perlorian Brothers, Director Round 1&nbsp;Ross Fletcher + Howard Finklestein, GCD TeamMaddy Baldwin, CopyBrad Kranjec, ArtBrida Brando, ProducerSam Hibbard, Director&nbsp; https://maddybaldwin.com/Viator Thu, 08 Jun 2023 02:12:49 +0000 MaddyBaldwin https://maddybaldwin.com/Viator Viator is a travel experience company under the Tripadvisor brand. You might not recognize the name, but chances are you used them to book that food tour on your last vacation abroad. For their brand campaign, we created a set of spots recounting memories of a Viator tour, told by the people who lived them, and brought to life through the embellished and idyllic lens of remembering. Because the most valuable souvenir a traveler can bring home is a good story. Omid Amidi, ECDEmily Sheehan, CDJuan Aguilar, Senior Art DirectorMaddy Baldwin, Senior CopywriterPrit Patel, Senior CopywriterParia Taheri, Art DirectorEddie Tomaselli, CopywriterSachin Arora, EPKinopravda, Director https://maddybaldwin.com/Built-Ford-Proud Sun, 29 Sep 2019 17:26:37 +0000 MaddyBaldwin https://maddybaldwin.com/Built-Ford-Proud Broadcast Social Radio https://maddybaldwin.com/Lyft-Carwash Sun, 29 Sep 2019 17:27:12 +0000 MaddyBaldwin https://maddybaldwin.com/Lyft-Carwash A useful, unmissable thank-you note to drivers. Lyft has always appreciated its drivers— it was the first rideshare company to launch features like in-app tipping, Express Drive, and Express Pay.To continue to show how much it cares, during the summer of 2017, the brand offered $1 car washes to its L.A. drivers to say “Thank You.” <img width="5455" height="3597" width_o="5455" height_o="3597" data-src="https://freight.cargo.site/t/original/i/f3366053f5a3d906a4f06e839b80d3ba43bc53f729f1fac1f2227ddd2584f6e5/_MG_0659.jpg" data-mid="51774618" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f3366053f5a3d906a4f06e839b80d3ba43bc53f729f1fac1f2227ddd2584f6e5/_MG_0659.jpg" /> <img width="5568" height="3712" width_o="5568" height_o="3712" data-src="https://freight.cargo.site/t/original/i/6f714782e5dac914e6a3f94858463ac025f55da1220a860f2ed1313cdf2e6e0c/2017.0713_Lyft-Car-Wash.01.jpg" data-mid="51713065" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6f714782e5dac914e6a3f94858463ac025f55da1220a860f2ed1313cdf2e6e0c/2017.0713_Lyft-Car-Wash.01.jpg" /><img width="4982" height="3321" width_o="4982" height_o="3321" data-src="https://freight.cargo.site/t/original/i/56593da2c363e40a4f4df295051fd24e8de5de07557c56d60adfc6a57250ca7b/Copy-of-_MG_1262.jpg" data-mid="51778091" border="0" src="https://freight.cargo.site/w/1000/i/56593da2c363e40a4f4df295051fd24e8de5de07557c56d60adfc6a57250ca7b/Copy-of-_MG_1262.jpg" /> We completely redesigned the La Cienega car wash with Lyft’s brand colorsand optimistic aesthetics and brought the brand ethos, “It Matters How You Get There,” to life. By the end of the summer Lyft washed 10,000 cars, donating 100% of the proceeds to the L.A. Regional Food Bank. <img width="5101" height="3401" width_o="5101" height_o="3401" data-src="https://freight.cargo.site/t/original/i/82260b8227693023a4bd0a4dafa44dc23f9e00fb1bb07328542c8a161936f3a2/Copy-of-_MG_1256.jpg" data-mid="51778090" border="0" src="https://freight.cargo.site/w/1000/i/82260b8227693023a4bd0a4dafa44dc23f9e00fb1bb07328542c8a161936f3a2/Copy-of-_MG_1256.jpg" /> <img width="4630" height="2973" width_o="4630" height_o="2973" data-src="https://freight.cargo.site/t/original/i/920eb238ecac676c1ee3f7b9eabd62c87631beca3a2c9eb79309d51e7627f478/Copy-of-_MG_1058.jpg" data-mid="51778448" border="0" src="https://freight.cargo.site/w/1000/i/920eb238ecac676c1ee3f7b9eabd62c87631beca3a2c9eb79309d51e7627f478/Copy-of-_MG_1058.jpg" /> <img width="4586" height="3299" width_o="4586" height_o="3299" data-src="https://freight.cargo.site/t/original/i/b7090c420afeae9484144a1cfbf747a3aedd3d7d92b88334e54af577810be09b/_MG_1114.jpg" data-mid="51778329" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/b7090c420afeae9484144a1cfbf747a3aedd3d7d92b88334e54af577810be09b/_MG_1114.jpg" /> <img width="4704" height="3111" width_o="4704" height_o="3111" data-src="https://freight.cargo.site/t/original/i/d629eecb44b71dd73ea91d5c14473b6c1a16f2469bf155654df8ae05a31c9f6c/Copy-of-_MG_0564.jpg" data-mid="51778452" border="0" src="https://freight.cargo.site/w/1000/i/d629eecb44b71dd73ea91d5c14473b6c1a16f2469bf155654df8ae05a31c9f6c/Copy-of-_MG_0564.jpg" /> https://maddybaldwin.com/Lyft-Social-West Mon, 30 Sep 2019 20:36:27 +0000 MaddyBaldwin https://maddybaldwin.com/Lyft-Social-West https://maddybaldwin.com/Lyft-Social-Space Tue, 01 Oct 2019 01:49:23 +0000 MaddyBaldwin https://maddybaldwin.com/Lyft-Social-Space https://maddybaldwin.com/Lyft-OOH Mon, 30 Sep 2019 20:21:08 +0000 MaddyBaldwin https://maddybaldwin.com/Lyft-OOH <img width="1510" height="804" width_o="1510" height_o="804" data-src="https://freight.cargo.site/t/original/i/f95bf3897d18023f68b1fc507436dc3677eb85823f06de98adc2a977c998e8bf/LyftGummiesweb.png" data-mid="51773872" border="0" src="https://freight.cargo.site/w/1000/i/f95bf3897d18023f68b1fc507436dc3677eb85823f06de98adc2a977c998e8bf/LyftGummiesweb.png" /><img width="1230" height="681" width_o="1230" height_o="681" data-src="https://freight.cargo.site/t/original/i/82a5eb307b6a797d3358dcfac41ce893998df299b0113b4c48ad0e5c2599ff13/B225-copy.png" data-mid="51789174" border="0" src="https://freight.cargo.site/w/1000/i/82a5eb307b6a797d3358dcfac41ce893998df299b0113b4c48ad0e5c2599ff13/B225-copy.png" /><img width="2789" height="1819" width_o="2789" height_o="1819" data-src="https://freight.cargo.site/t/original/i/58a637922e34dcd2c27a20854fd05f7e6ed7b0b9459b07efcbfbb36d3f784503/-1042-Lyft-21.jpg" data-mid="51787213" border="0" src="https://freight.cargo.site/w/1000/i/58a637922e34dcd2c27a20854fd05f7e6ed7b0b9459b07efcbfbb36d3f784503/-1042-Lyft-21.jpg" /> <img width="2143" height="1512" width_o="2143" height_o="1512" data-src="https://freight.cargo.site/t/original/i/6f6c8e8ce6ad54c9d549bff377576eb29b16c3e21e4aacef02f3c2269ad1de6a/Lyft-MED2-1.png" data-mid="51799168" border="0" src="https://freight.cargo.site/w/1000/i/6f6c8e8ce6ad54c9d549bff377576eb29b16c3e21e4aacef02f3c2269ad1de6a/Lyft-MED2-1.png" /> <img width="1475" height="1006" width_o="1475" height_o="1006" data-src="https://freight.cargo.site/t/original/i/618df0b61796a2370fa6c7e2ef615b0b1909af873a28a9e761207b525cf6e31d/BK-126.png" data-mid="51798912" border="0" src="https://freight.cargo.site/w/1000/i/618df0b61796a2370fa6c7e2ef615b0b1909af873a28a9e761207b525cf6e31d/BK-126.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/91635d2c2bc504d6cb8162fc8ed7b4e19dfa0f106ace5acc2b75a93d3c7a2af6/Lyft-M-401-4.JPG" data-mid="51799418" border="0" src="https://freight.cargo.site/w/1000/i/91635d2c2bc504d6cb8162fc8ed7b4e19dfa0f106ace5acc2b75a93d3c7a2af6/Lyft-M-401-4.JPG" /> https://maddybaldwin.com/Tinder-Photobooth Mon, 30 Sep 2019 20:09:41 +0000 MaddyBaldwin https://maddybaldwin.com/Tinder-Photobooth Tinder gave up its adspace to let singles advertise themselves.&nbsp; We partnered with House of Yes, parked a giant gif photobooth outside, and let singles project gifs of themselves onto the side of the venue. <img width="2109" height="1687" width_o="2109" height_o="1687" data-src="https://freight.cargo.site/t/original/i/5e1ff52c3978b9eacacfb2cdaefd4212ba531abdee56400f414512e3f19de6a3/181123_Tinder___DSC9843.jpg" data-mid="51800399" border="0" src="https://freight.cargo.site/w/1000/i/5e1ff52c3978b9eacacfb2cdaefd4212ba531abdee56400f414512e3f19de6a3/181123_Tinder___DSC9843.jpg" /> <img width="1708" height="2135" width_o="1708" height_o="2135" data-src="https://freight.cargo.site/t/original/i/71cb3f1e7bc78755f5dd3013673975199a4bc97442fe24bb15339499bcf3bf61/181123_Tinder___DSC0328.jpg" data-mid="51800202" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/71cb3f1e7bc78755f5dd3013673975199a4bc97442fe24bb15339499bcf3bf61/181123_Tinder___DSC0328.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/22e7ed5d4c37139c0e9c87fb78013b84a9b693802728c7c645afc8fbe310859f/3-2.jpg" data-mid="51729764" border="0" src="https://freight.cargo.site/w/1000/i/22e7ed5d4c37139c0e9c87fb78013b84a9b693802728c7c645afc8fbe310859f/3-2.jpg" /> <img width="1934" height="1547" width_o="1934" height_o="1547" data-src="https://freight.cargo.site/t/original/i/03bc54212df85ece55ea6567bed60d2d71eabff492037f64de4234de882600f1/181123_Tinder___DSC9902.jpg" data-mid="51729285" border="0" src="https://freight.cargo.site/w/1000/i/03bc54212df85ece55ea6567bed60d2d71eabff492037f64de4234de882600f1/181123_Tinder___DSC9902.jpg" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b5d1b34d7a3add8bd670d73122f8af6e6db76ba4199659d4a8854698a89a5a86/0091-10882-1KIXJY.gif" data-mid="51800373" border="0" src="https://freight.cargo.site/w/800/i/b5d1b34d7a3add8bd670d73122f8af6e6db76ba4199659d4a8854698a89a5a86/0091-10882-1KIXJY.gif" /><img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/d18d47ac8401e7aaa0dd74106508c3bee366f79e51c9b2d51baa7362634cccc5/0044-10882-VKAXGH.gif" data-mid="51805853" border="0" src="https://freight.cargo.site/w/800/i/d18d47ac8401e7aaa0dd74106508c3bee366f79e51c9b2d51baa7362634cccc5/0044-10882-VKAXGH.gif" /> https://maddybaldwin.com/Tinder-The-Duck-Profile Sun, 29 Sep 2019 17:27:36 +0000 MaddyBaldwin https://maddybaldwin.com/Tinder-The-Duck-Profile &nbsp; In October of 2018 Central Park was visited by a handsome duck.&nbsp;New Yorkers quickly deemed it the city’s most eligible bachelor. &nbsp; <img width="1456" height="1428" width_o="1456" height_o="1428" data-src="https://freight.cargo.site/t/original/i/3861c6ad279d68aafb08a3c270b03b41c875d043de8b52a1a5cd34af79910982/Screen-Shot-2019-10-01-at-9.06.04-PM.png" data-mid="51813599" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/3861c6ad279d68aafb08a3c270b03b41c875d043de8b52a1a5cd34af79910982/Screen-Shot-2019-10-01-at-9.06.04-PM.png" />It was only fitting that New York’s most eligible bachelor have his own Tinder page. <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/8add63bd926dd8101933578dd571f47d163bce2e8a2103243f0afd9b94fe5eae/IMG_6317.PNG" data-mid="51714640" border="0" src="https://freight.cargo.site/w/1000/i/8add63bd926dd8101933578dd571f47d163bce2e8a2103243f0afd9b94fe5eae/IMG_6317.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/852542ff37024ba6271c2d5827e5ff2ea9be61f2905e4ae44acbb16dbb65598e/IMG_6318.PNG" data-mid="51812799" border="0" src="https://freight.cargo.site/w/1000/i/852542ff37024ba6271c2d5827e5ff2ea9be61f2905e4ae44acbb16dbb65598e/IMG_6318.PNG" /><img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/e41de2dd5fe6e6c32cc10af8d7bb3b8c9fc2059581b53504aa61d2de4f0ad763/IMG_6319.PNG" data-mid="51812800" border="0" src="https://freight.cargo.site/w/1000/i/e41de2dd5fe6e6c32cc10af8d7bb3b8c9fc2059581b53504aa61d2de4f0ad763/IMG_6319.PNG" /><img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/9ada6ecb4a14e7a8a85cf36f09b989405792884e136014106fb2610909346365/IMG_6320.PNG" data-mid="51812801" border="0" src="https://freight.cargo.site/w/1000/i/9ada6ecb4a14e7a8a85cf36f09b989405792884e136014106fb2610909346365/IMG_6320.PNG" /> And from there, sparks flew. <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/677edb046c04385ebe2519d26f2f8a6716c53c84a0f6137f0ee8d297cc0a18d7/IMG_6359-2.PNG" data-mid="51812830" border="0" src="https://freight.cargo.site/w/1000/i/677edb046c04385ebe2519d26f2f8a6716c53c84a0f6137f0ee8d297cc0a18d7/IMG_6359-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/93e9f222b977e983074a281d380e05b34393401bc3ba1e9e37c7edf4c6595add/IMG_6356-2.PNG" data-mid="51812826" border="0" src="https://freight.cargo.site/w/1000/i/93e9f222b977e983074a281d380e05b34393401bc3ba1e9e37c7edf4c6595add/IMG_6356-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/b90e4b26c4ae8568b6141af716ce99f201f27da6f8bcf1741a2db4cc3a70491d/IMG_6360-2.PNG" data-mid="51812831" border="0" src="https://freight.cargo.site/w/1000/i/b90e4b26c4ae8568b6141af716ce99f201f27da6f8bcf1741a2db4cc3a70491d/IMG_6360-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/84ada4da89a4f3ae9067489cba4f13d003a79d6316ac253238fb7aec6a3095a3/IMG_6341-2.PNG" data-mid="51812816" border="0" src="https://freight.cargo.site/w/1000/i/84ada4da89a4f3ae9067489cba4f13d003a79d6316ac253238fb7aec6a3095a3/IMG_6341-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/91a5698f75f73d613ab213a4051df8b5f2b4ac0e601f3e930b3dfcf5db8d691b/IMG_6361-2.PNG" data-mid="51812832" border="0" src="https://freight.cargo.site/w/1000/i/91a5698f75f73d613ab213a4051df8b5f2b4ac0e601f3e930b3dfcf5db8d691b/IMG_6361-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/3d46c92b543dce86515be6e30c2149374e64344bf9e0104ab02eaf03ff0662d1/IMG_6325-2.PNG" data-mid="51812803" border="0" src="https://freight.cargo.site/w/1000/i/3d46c92b543dce86515be6e30c2149374e64344bf9e0104ab02eaf03ff0662d1/IMG_6325-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/3720973f79cd5e95b3a68d6b48bd0e0c4656a38c861fc0dd076eca79b4c8c7d9/IMG_6355-2.PNG" data-mid="51812825" border="0" src="https://freight.cargo.site/w/1000/i/3720973f79cd5e95b3a68d6b48bd0e0c4656a38c861fc0dd076eca79b4c8c7d9/IMG_6355-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/e9eda9acde90f753f9d5f65b0195e9c08511a81bf7e1b1240a2cde3f2b6a6842/IMG_6358-2.PNG" data-mid="51812829" border="0" src="https://freight.cargo.site/w/1000/i/e9eda9acde90f753f9d5f65b0195e9c08511a81bf7e1b1240a2cde3f2b6a6842/IMG_6358-2.PNG" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/b0b85bcee7ae6199d3165855e05655303e5529d5596f77bc46c61711eeb13f45/IMG_6357-2.PNG" data-mid="51812828" border="0" src="https://freight.cargo.site/w/1000/i/b0b85bcee7ae6199d3165855e05655303e5529d5596f77bc46c61711eeb13f45/IMG_6357-2.PNG" /> https://maddybaldwin.com/Homepage Mon, 30 Sep 2019 19:17:14 +0000 MaddyBaldwin https://maddybaldwin.com/Homepage