A useful, unmissable thank-you note to drivers.

Lyft has always appreciated its drivers— it was the first rideshare company
to launch features like in-app tipping, Express Drive, and Express Pay.
To continue to show how much it cares, during the summer of 2017,
the brand offered $1 car washes to its L.A. drivers to say “Thank You.”

We completely redesigned the La Cienega car wash
with Lyft’s brand colorsand optimistic aesthetics
and brought the brand ethos, “It Matters How You Get There,” to life.

By the end of the summer Lyft washed 10,000 cars,
donating 100% of the proceeds to the L.A. Regional Food Bank.